Los Angeles, CA – March 25, 2025 – Avex Inc., a big entertainment company from Japan, is growing in the U.S. music industry. The company has bought all of S10 Music Publishing and increased its shares in S10 Management. At the same time, Avex has made S10 founder Brandon Silverstein the CEO of the new Avex Music Group (AMG).
Avex Music Group: A Bigger Presence in the U.S.
All of Avex USA’s assets will now be part of Avex Music Group (AMG), which is based in Los Angeles. S10’s team and work will stay the same. Naoki Osada, who used to lead Avex USA, has left to do other projects.
Brandon Silverstein is well-known in the music world. As CEO, he will lead AMG’s plans for music publishing, artist management, and talent growth. He will also own part of AMG and be on its board of directors.
Avex Increases Investment in S10 Music & Artist Management
Avex is now the biggest shareholder in S10 Management, along with Silverstein and Roc Nation. Even though Avex owns more, S10 Management will still work on its own, led by Silverstein.
Silverstein will also keep full ownership of S10 Records, which will stay independent.
Avex’s Plans for Growth
Avex Music Group wants to:
- Buy more valuable music rights.
- Help Avex artists become popular worldwide.
- Work with famous artists and businesspeople.
- Get music catalogs with hit songs.
- Make artist management stronger through S10 Management.
S10 Music Publishing: Home of Big Hits
Brandon Silverstein started S10 Music Publishing in 2020 with Avex. It has many hit songs, including:
- “Greedy” by Tate McRae
- “Peaches” by Justin Bieber
- “Agora Hills” by Doja Cat
- “Million Dollar Baby” by Tommy Richman
- “First Class” by Jack Harlow
- “I Like You” by Post Malone & Doja Cat
S10’s music catalog also includes songs by Rihanna and Bad Bunny. Avex Music Group writer Grant Boutin is also successful, working on Tate McRae’s No.1 album.
S10 Management: Helping Top Artists
S10 Management represents famous artists like:
- Myke Towers
- Big Sean
- Madison Bailey
S10 artists have over 50 billion streams worldwide and more than 22 No.1 hits.
Avex’s Vision for the Future
Avex Inc. CEO Katsumi Kuroiwa talked about the company’s global plans:
“Since 2020, we have worked with Brandon Silverstein to grow in the U.S. Now, we are going even further to make Avex a leader in music publishing, artist management, and entertainment.”
Silverstein also shared his excitement:
“I want to make Avex Music Group a strong music company that gives great chances to artists, songwriters, and producers. I can’t wait for the future with Avex.”
Avex’s Growth in the U.S.
Avex Inc. started in 1988 and has 1,500 employees in 14 offices and five recording studios. The company came to North America in 2021 and opened Avex House in West Hollywood to sign talent and build connections between U.S. and Japanese music markets.
Also Read: New Howard Frankland Bridge Opens: Here’s How the First Day Is Going
Avex earns over $1 billion each year. Its investments in music publishing, artist management, and buying music rights make it a powerful company in the global music industry.
Conclusion
Avex’s purchase of S10 Music Publishing and its bigger share in S10 Management show its big plans for the U.S. With Brandon Silverstein leading Avex Music Group, the company is set to grow in artist management, music publishing, and worldwide music partnerships.
This move strengthens Avex’s position in the U.S. music market and opens new opportunities for artists, songwriters, and producers. The industry is watching as Avex Music Group helps shape the future of global music.
Stay tuned for more news on Avex Music Group’s journey!